Champion A Cause

Bringing awareness to
an important cause.

Champion a Cause Creative Challenge is an annual PSA contest brought to you by SecurityPoint Media in partnership with the American Advertising Federation. The goal each year is to bring a clear voice to an important, yet underserved cause and generate awareness through SPM’s proprietary SecureTray® national media network.


2014 Champion a Cause

IDENTITY THEFT

The 2014 cause was identity theft. Congratulations to the winners!


2014 VIDEO

 


2014 JUDGES

Stephen Curry
Lewis Communications

Mary Dean
kickskirt

Sue DeSilva
Hill Holliday

Reid Holmes
Campbell Mithum

Tug McTighe
Callahan Creek

Julia Melle
Publicis

Shanteka Sigers
Sanders/Wingo

 

 


2013 Champion a Cause

CYBER BULLYING

The 2013 Champion a Cause tackled one of the most pressing issues facing our young people today: cyber-bullying. An old fashioned brawl in the school yard was the extent of bullying. Nowadays, with the rise of social media and mobile technology, bullies have a new playground where it’s easier than ever to target and harass their victims.

While times have drastically changed, one thing remains the same: the need for pro-empathy among kids.

The 2013 Champion a Cause challenged the nation’s top advertising, marketing and media experts to design a SecureTray PSA that would bring attention to cyber-bullying and spread the pro-empathy spirit.


2013 VIDEO

 


2013 JUDGES

Sam Bergen
Deutsch LA

Raleigh Drennon
Bailey Lauerman

Steve Witt
Sterling Rice

James Glover
Multicultural Creative Consultants

Tom Scherer
Hydrogen Advertising

Emily Taylor
Colle Mcvoy

Holly Hessler
TBWA/Chiat Day

Shira Bogart
AKQA


2012 Champion a Cause

TEACH FOR AMERICA

The 2012 “Champion a Cause” Creative Challenge invited the nation’s top advertising, marketing and media experts to design an airport security bin advertisement that raised awareness about the Teach For America organization.

Teach For America is the national corps of top recent college graduates of all academic majors who commit two years to teach in low-income communities. They recruit a diverse and outstanding group of leaders and provide training, support, and career development to help their corps members dramatically expand their students’ educational opportunities and deepen their own understanding of what it takes to close the achievement gap. After serving their two years, alumni continue to support their mission as leaders in education and many other fields.


2012 VIDEO

 


2012 JUDGES

Bob Moore
Chief Creative Officer,
Publicis-USA, Seattle, WA

Becky Swanson
Executive Creative Director,
Leo Burnett, Chicago, IL

Lane Wurster
Chief Creative Officer and Partner,
The Splinter Group, Carrboro, NC

Aaron Allen
Creative Director,
Weiden + Kennedy, Portland,OR

Andy Vucinich
Chief Creative Officer,
Creative Alliance, Louisville,KY

Kelley Graham
Sr. V-P Creative Director,
Matlock Advertising, Atlanta,GA

Darren Spiller
Chief Creative Officer,
Fallon, Minneapolis, MN

Mary Knight
Sr. V-P Group Creative Director,
DraftFCB, Chicago, IL

Amy Hodgins-Carvajal
Group Creative Director,
Organic, New York, NY

Carlos Tornell
V-P Creative Director,
Y&R Bravo, Miami, FL


2011 Champion a Cause

DISTRACTED DRIVING

For the 2011 Creative Challenge, the nation’s top advertising, marketing and media experts were asked to design a SecureTray® advertisement targeting adults who text and drive. As this deadly epidemic gains attention, almost all of the messaging is targeted to teens.

But consider this:

  • 30 to 39-year-olds account for the greatest number of fatal distracted driving accidents in the U.S. each year.
  • 24 percent of those crashes were caused by cell phone use.
  • While one third of texting teens say they have sent or read a text message while driving, nearly half of all texting adults admitted to doing the same.
  • Teens mirror their parent’s habits of distracted driving.

2011 VIDEO

 


2011 JUDGES

Steve Pacheco
Director of Advertising,
FedEx

Susan Credle
Chief Creative Officer,
Leo Burnett

Jonathan Perelman
Industry Relations Manager,
Google

Aaron Magness
Senior Director, Brand Marketing
Zappos.com