Gulf Coast Business Review
April 6, 2012
TAMPA — The Hillsborough County Aviation Authority approved a five-year agreement between Tampa International Airport and SecurityPoint Media, a Tampa-headquartered airport advertising firm, according to a news release.
The partnership, encouraged by airport CEO Joe Lopano, allows SecurityPoint to place advertisements for such clients as Amazon.com and Sony in plastic bins at airport security checkpoints. SecurityPoint Media didn’t disclose terms of the deal. But in the past, the company has upgraded bins and paid more than $20,000 annually to airport clients, according to a previous Business Review interview with Mark Pannes, co-managing director of SecurityPoint investor RaptorAccelerator.
The TIA deal is the 37th such deal for SecurityPoint. The firm may begin manufacturing carts and other security devices to add more advertising space while helping the Transportation Security Administration speed up checkpoints, according to Pannes. The relationship between the firm and TSA is a key part of its business strategy.