Tampa Bay Times
, April 6, 2012
Say goodbye to those gray trays at airport security.
As part of a new partnership with Tampa International Airport, Tampa-based SecurityPoint Media will replace the trays with white bins that have laminated advertisements in the bottom.
About 1,500 new bins will be put in place by the end of April.
The airport will get a share of the revenue from the advertisements, and the Transportation Security Administration will no longer be responsible for maintaining and replacing the trays.
SecurityPoint Media did not disclose how much it costs to advertise on the bins or what percentage of the revenues will go to TIA.
SecurityPoint Media, an alternative advertising company, has its trays in 36 other airports nationwide, including in Miami, Jacksonville and Orlando