October 16, 2011
Hoping to deliver advertising to more affluent air passengers, a company that puts ads on the plastic bins that hold the belongings of fliers at airport security checkpoint plans to expand its operations.
SecurityPoint Media of St. Petersburg, Fla., now supplies plastic bins — plastered with ads — for 30 airports across the country, including Los Angeles, Ontario and San Diego international airports and John Wayne Airport. The ads reach an estimated 1.2 million travelers per day, according to company officials.
The company announced last week that it had joined with a venture capital group and a sales consulting firm — two subsidiaries of the Raptor Group, a Boston-based financial services firm — to expand its bin business to airports domestically and globally.
SecurityPoint Media founder and Chief Executive Officer Joseph Ambrefe Jr., said he hopes the partnership will help his company expand to 30 new airports in the next 12 months, including airports in Canada and Europe.
“This is an opportunity to really build out our media network,” he said.
Airline travelers are a valued target for advertisers because they are more likely to have an annual household income of $50,000 or more and are likely to shop for designer clothes, luxury cars and high-tech digital devices, according to a study by Arbitron Inc.